Veteran-Founded · Austin, Texas

Rooted in History.
Built for Today.

Military history has been part of our DNA since day one. We take inspiration from the uniforms, equipment, artwork, camouflage, stories, and personalities that have shaped generations of military culture, then reinterpret them for life today.

Stay Zero.

Veteran Founded
Graphics Designed In-House
Proudly Based in Austin, Texas
The Influence

Military History Runs Deep.

Our inspiration doesn't come from one branch, one era, or even one country.

We study military history from around the world, pulling details from vintage camouflage patterns, field uniforms, aircraft, insignia, equipment, and utilitarian gear that was designed first and foremost to do a job.

But we're not interested in making costumes or museum reproductions. We take the details, materials, colors, construction, and stories that stand out to us and turn them into products that make sense today.

Close-up of fabric in green, brown, and tan brushstroke camouflage pattern with a grid texture detail, part of the CPO Shirt material.
01 / THE PATTERNS

Camouflage

From iconic U.S. patterns to obscure camouflage pulled from conflicts and militaries around the world.

02 / THE EQUIPMENT

Field Gear

Functional design has a way of surviving generations. We rework those ideas into pieces built for how people live today.

Close-up of a vintage-style graphic on a brown Bite Me Tee featuring a green WWII fighter plane with a shark mouth design, flying over a red and beige background with Asian characters.
03 / THE STORIES

Art & Insignia

Unit art, nose art, personalities, dark humor, and forgotten pieces of military history become the starting point for original ZF graphics.

We Don't Recreate the Past. We Take What Still Matters and Build It for Today.

A ZF Icon

The Woobie.

From Field Gear to ZF Icon.

Long before it became one of the products Zero Foxtrot was known for, the Woobie had already earned legendary status.

Officially known as the military poncho liner, it emerged during the Vietnam era as a lightweight, quick-drying alternative to the traditional wool blanket. Simple by design, it proved remarkably useful in the field. It could provide warmth, pack down small, dry quickly, and be used as everything from a blanket and sleeping layer to an improvised shelter.

Somewhere along the way, troops gave it a better name: the Woobie.

The exact origin of the nickname is still debated. The affection for it isn't.

We took that familiar quilted construction and started asking what else it could become. Blankets led to hoodies, jackets, pants, vests, and other pieces that carry the same unmistakable Woobie DNA.

Poncho Liner The Official Name
Vietnam Era Born for the Field
Woobie The Name That Stuck
Shop Woobies
Home Base

Designed in Austin.

Our Ideas Start Here.

Zero Foxtrot is proudly based in Austin, Texas.

Our creative team develops our graphics in-house, from original concepts to deep cuts pulled from military history, vintage artwork, archival references, and the stranger corners of our collective imagination.

We obsess over the same details on the product side. Fabrics, washes, camouflage, fit, hardware, pockets, construction, and the little things that can turn a basic piece into something worth keeping.

We make products we want to wear ourselves.

Austin, Texas In-House Graphics Military Inspired Built With Purpose
Giving Back

Supporting the Community.

Supporting the military, veteran, and first responder communities has always been part of Zero Foxtrot. For us, honoring the past means more than printing it on a shirt.

20%

GovX Discount

Current and former U.S. military members and first responders can receive 20% off through GovX ID.

TFG

Task Force Garrison

We work with veteran organizations on projects that can make a tangible impact. That includes our partnership with Task Force Garrison and its Bright Light Continuum mission, supporting efforts to locate and account for Americans still missing from the Vietnam War.

What Remains

Never Forget
the Stories.

A lot changes from one generation to the next. The equipment changes. The uniforms change. The camouflage changes. The conflicts change.

But toughness, dark humor, camaraderie, sacrifice, and the ability to keep moving forward tend to survive.

Those are the stories and ideas Zero Foxtrot was built around.

We make gear for people who appreciate where it came from, whether they served themselves, grew up around those who did, love military history, or simply recognize something good when they see it.

Stay Zero.